Webinar Replay: Social Context: “How People Influence Each Other”


Watch a replay of the fifth webinar in Humaculture, Inc.’s “Optimal Behavior: Making Optimal Behavior the Natural Choice” to learn why and how the Social Context within an Organization impacts performance and well-being and how it can be used to grow capabilities, inspire motivation, overcome barriers, and resist temptations to lead to Optimal Behavior.



In this fifth session in our series on Optimal Behavior, we explore how the Social Context influences behavior and change. To achieve Optimal Behavior, attempts to change require the support of People along the way. The powerful influence of our friends, families, colleagues, bosses, and social connections is around us all the time. In the workplace, change rarely happens unless there are early adopters who visibly engage in the new behavior for others to copy – acting as a role model for the desired Optimal Behavior. These early adopters, who are known by many names including ‘Change Agents’ or ‘Champions’, provide an energy that Inspires Motivation while demonstrating to People like them that change is possible, which builds confidence. Companies successfully moving toward Optional Behavior will connect People to build willpower and make very clear the expectations of everyone involved. Finally, new ways of behaving should be reinforced by creating a new corporate hero archetype who succeeds by demonstrating Optimal Behaviors, not others!

“It was only a sunny smile, and little it cost in the giving, but like morning light it scattered the night and made the day worth living.” – F. Scott Fitzgerald

Social Context Key Takeaways

Join us to learn:

  • How ineffective organizations fail to:
    • Understand the power of social connection
    • Create conditions to make connections natural
    • Reinforce the messages to keep people on track
  • How effective organizations:
    • Leverage social contagion and champions
    • Create opportunities for natural interaction
    • Celebrate early adopters and share willpower


Watch the Optimal Behavior: Social Context: “How People Influence Each Other” via Rumble or YouTube.

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