Optimal Behavior: Making Optimal Behavior the Natural Choice


Please join Humaculture, Inc. and Virtuositeam for our Humaculture® Perspective Series on Optimal Behavior. This series will focus on how to create the conditions to Make Optimal Behavior the Natural Choice.


In this webinar series, we explore ways organizations can incorporate research-based, practical approaches to nurture and support optimal behaviors. Optimal behaviors are those that are the most beneficial to the individual as well as the organization.

Horticulturists consider the impact of the conditions in which plants are grown (e.g., climate, soil structure, space and fertility, arrangement, companion planting). Growth and productivity improve when the context of each dimension is appropriately addressed, and the responses of each plant to these conditions are clearly understood and applied. Expertise from fields like botany and soil sciences provide the successful horticulturist with the information to do their jobs well.

Similarly, Humaculturists consider the Seven Dimensions of Humaculture® to employ knowledge solidly “rooted” in science for the best results. Behavioral Research Applied Technology Laboratory (BRATLAB), Virtuositeam’s research arm, set out to answer some crucial questions related to understanding changes in behavior and habit creation:

  • Which habits really matter, and to what degree, to the three biggest hidden drivers of sustained performance at work, human health, happiness, and security?
  • How do we support people to practice these habits in a way that they experience as easy and natural, and that leaves them feeling highly engaged with their employer?

Four Powers Model of Change

The result: the Four Powers Model of Change. This model helps organizations create a thriving culture by leveraging this key distinction: how people THINK they behave and make decisions, versus how they ACTUALLY behave and make decisions. Four Powers is based on behavioral theories and validated research from a variety of leading thinkers, behavioral research laboratories, and BRATLAB’s own extensive field testing. BRATLAB looked across industries to find the influence techniques that have been successfully used to shape employee and customer behavior for years.

The topics for the upcoming series will include:

August 24, 2023 – 10:30-11:00 CDTIntroduction: “Creating the Conditions for Optimal Behavior”
October 19, 2023 – 10:30-11:00 CDTSpaces Context: “Grow a Willow in a Desert? The importance of Spaces
January 18, 2023 – 10:30-11:00 CDTContext of the Self: “The Complexity of Each Person”
March 21, 2024 – 10:30-11:00 CDTSystems Context: “The Systems that Govern Behavior”
May 16, 2024 – 10:30-11:00 CDTSocial Context: “How People Influence Each Other”
July 18, 2024 – 10:30-11:00 CDTHarvest Time: “Reaping the Fruit of Optimal Behaviors”

Prior Series

Available Support

We are available to support you in your strategy, design, compliance, financial, and monitoring needs. Our team includes experts in organization design, actuarial science, clinical, and legal can guide the process to achieve optimal behavior. Please contact us.

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