Category: Behavior Change

Introduction: Creating the Conditions for Optimal Behavior


Join us on Thursday, August 24, from 10:30 to 11:00 CDT for the first webinar in Humaculture, Inc.’s “Optimal Behavior: Making Optimal Behavior the Natural Choice.” You will learn why organizations don’t effectively execute change and be introduced to some of the concepts that facilitate optimal behaviors to support a high-performing culture.



This is the introductory webinar in our new series on optimal behavior. We will explore why people have difficulty in achieving and sustaining change, the difference between short term changes in behavior and long term change though habits, what it takes to achieve optimal behavior in a population, and how to use influence to create a high-performing culture.

Creating the Conditions for Optimal Behavior Key Takeaways

During this session, participants will learn that:

  • Why people find it hard to behave optimally
  • Why people behave inconsistently
  • Why organizations fail to execute change effectively
  • How effective organizations:
    • Set the contexts to influence behavior
    • Understand the powers that influence behavior
    • Use influence to create a high-performing culture

Optimal Behavior: Making Optimal Behavior the Natural Choice


Please join Humaculture, Inc. and Virtuositeam for our Humaculture® Perspective Series on Optimal Behavior. This series will focus on how to create the conditions to Make Optimal Behavior the Natural Choice.


In this webinar series, we explore ways organizations can incorporate research-based, practical approaches to nurture and support optimal behaviors. Optimal behaviors are those that are the most beneficial to the individual as well as the organization.

Horticulturists consider the impact of the conditions in which plants are grown (e.g., climate, soil structure, space and fertility, arrangement, companion planting). Growth and productivity improve when the context of each dimension is appropriately addressed, and the responses of each plant to these conditions are clearly understood and applied. Expertise from fields like botany and soil sciences provide the successful horticulturist with the information to do their jobs well.

Similarly, Humaculturists consider the Seven Dimensions of Humaculture® to employ knowledge solidly “rooted” in science for the best results. Behavioral Research Applied Technology Laboratory (BRATLAB), Virtuositeam’s research arm, set out to answer some crucial questions related to understanding changes in behavior and habit creation:

  • Which habits really matter, and to what degree, to the three biggest hidden drivers of sustained performance at work, human health, happiness, and security?
  • How do we support people to practice these habits in a way that they experience as easy and natural, and that leaves them feeling highly engaged with their employer?

Four Powers Model of Change

The result: the Four Powers Model of Change. This model helps organizations create a thriving culture by leveraging this key distinction: how people THINK they behave and make decisions, versus how they ACTUALLY behave and make decisions. Four Powers is based on behavioral theories and validated research from a variety of leading thinkers, behavioral research laboratories, and BRATLAB’s own extensive field testing. BRATLAB looked across industries to find the influence techniques that have been successfully used to shape employee and customer behavior for years.

The topics for the upcoming series will include:

August 24, 2023 – 10:30-11:00 CDTIntroduction: “Creating the Conditions for Optimal Behavior”
October 19, 2023 – 10:30-11:00 CDTSpaces Context: “Grow a Willow in a Desert? The importance of Spaces
January 18, 2023 – 10:30-11:00 CDTContext of the Self: “The Complexity of Each Person”
March 21, 2024 – 10:30-11:00 CDTSocial Context: “How People Influence Each Other”
May 16, 2024 – 10:30-11:00 CDTSystems Context: “The Systems that Govern Behavior”
July 18, 2024 – 10:30-11:00 CDTHarvest Time: “Reaping the Fruit of Optimal Behaviors”

Prior Series

Available Support

We are available to support you in your strategy, design, compliance, financial, and monitoring needs. Our team includes experts in organization design, actuarial science, clinical, and legal can guide the process to achieve optimal behavior. Please contact us.